Over the past few months, we've seen a flurry of activity around what we like to call "The Democratising of The Law". (That's a new expression that we've just thought of, but it's quite apt.)
From the "Solicitors-in-Smiths" initiative through to "Free Legal Services" from the Co-Op (there's got to be some sort of catch there, because otherwise that business model looks a little challenging) it seems that Law is the new consumer product.
Move over the Wii and TripAdvisor, because the fashion for 2011 is obviously comparing legal providers - I would guess that consumers are in for quite a lot of disappointment this year, with sky-high expectations being set...
